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Designer Feature: Alex Covert – Sean & Kristen Get Married!

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This month, Belle Fiori is delighted to feature, Alex Covert, for the designer spotlight! You have probably seen one of her magnificently lush bridal bouquets or arrangements pop up on social media from time to time, so it’s no surprise that her travel-abroad buddy from college, Sean, found her on Instagram, and asked if she would personally do the flowers for their wedding at Morton Arboretum in Lisle, IL (former estate of Morton Salt. Co.)!

“They didn’t have specific floral elements determined and left the majority of the decisions up to me. This was a wonderful compliment of trust and I appreciated the creative freedom that came with that. Kristen liked succulents and a tailored bouquet style. Other than that, we just decided on complimenting colors to their coral bridesmaids dress and mint and gold table linens. A fun element of their wedding was their collection of antique tins they have found throughout their relationship. These were incorporated into their center pieces.” – Alex

Take a look at the amazing flowers she came up with for them below!

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New! Local Artist Consignment at Belle Fiori

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As a locally owned flower shop, Belle Fiori understands how important it is to support our community. Without our loyal customers, it’s possible that online order gatherers or large chain grocery stores could potentially force us to close our doors like many shops of the past. It has always been our objective to use our floral expertise and trained staff to make unique arrangements that you won’t find just anywhere, and now we are proudly offering an exciting collection of local, artisan made gifts for your shopping pleasure! We are so happy to be supporting our favorite local makers!

Our first new artist is Wauwatosa based, James Steno, who uses his masterful painting and graphic design techniques to create Milwaukee Centric prints and one-of a kind Mini framed paintings with subjects ranging from local hotspots, local beers, and local birds and flowers! He also makes bright and colorful neighborhood maps so that you can… Represent!

Processed with VSCOcam Processed with VSCOcamWe are also fascinated with the totes and tasseled pouches from Directive! Jessica, the maker, uses a mixture of hand printed canvas and hand-sewn leather to create one-of-a-kind handbags that are almost too amazing to give as gifts (ie: keeping it for yourself). The craft is impeccable and there is a style and color for everyone. Get here soon before the staff buys them all!

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Flowers, jewelry, and chocolate seems to be the perfect trifecta for impressing your mate, and now we can offer that to you separately or even as a gift basket! Check out these sparkly and oh-so reasonably priced beauties from Swoon! With our yummy assorted chocolates from long time vendor, Ultimate Confections, all you have to do is add wine!

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Lastly, we are still madly in love with our dear friends over at Eco Candle Company, who seasonally surprise us with the most delightful fresh scented and environmentally friendly candles and.. wait for it… Mandles! Send your dude a manly gift or just light one and pretend your cat is your boyfriend while you are binge-watching Netflix!

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Check out all of these goodies and more when you stop in at 2014 N. Farwell! Can’t wait to see you!

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Holiday Planning: Mother’s Day

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Beyond our love of flowers and practically everything botanical, all of the ladies at Belle Fiori have one very important thing in common, and that is our love for the strong supportive women in our lives who have helped to make us who we are! We would like to give you a glimpse of these wonderful ladies that we call MOM, and say thank you for everything they have done for us!

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The weather is finally perking up, and we have brightened Belle Fiori’s outdoor patio with many beautiful plants for our first mini Garden Center! Stop by to pick up a Lush Petunia or Impatient hanging basket, Begonia Patio Pots, or even a gorgeous Hibiscus bush! They’re the perfect Mother’s Day gift for anyone looking to spruce up their own patio in the Milwaukee and Southeastern Wisconsin area!

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Belle Fiori Real Wedding – Dan & Katie

Posted on by BelleFiori

When spring finally pops in Wisconsin, it’s only natural that we flock towards the sun and reconnect with the great outdoors. Katie and Dan did just that when they married in early May at the Schlitz Audubon Pavilion and it couldn’t have been more perfect!

At Belle Fiori, we’re always excited to have our wedding work documented by Milwaukee’s finest photographers. Katie and Dan’s event was photographed by the fabulous Robyn Vining. Her great lighting, combined with the romantically relaxed style of the couple themselves, was the perfect match.

By repurposing their florals, Katie and Dan were able to remain budget conscious while carrying florals throughout their special day. The bright, romantic, and loosely designed spring mix of peonies, tulips, ranunculus, Queen Anne’s lace, spray roses and willow eucalyptus couldn’t have been more perfect.

It was a great event for a wonderfully modest and relaxed couple. Thank you for letting Belle Fiori be a part of your Milwaukee area wedding!

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Designer Spotlight – Jennifer – What’s the Deal with 50% Off Friday?

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Written by: Jennifer Nolan – Designer and Expert hand-tied Bouquet Artist

It’s Friday at the flower shop and the mood is upbeat. There is a rack of colorful hand­tied bouquets by the front counter, the bell above the front door jingles to announce yet another customer and our staff runs to and fro with armloads of fresh cut flowers. Is it a holiday? No, it’s 50% off Friday, a holiday of sorts that happens every week at Belle Fiori!


This is the day where you can pick up any of our fresh cut loose flowers and expertly designed hand tied bouquets for half off the regular price! It is also a chance for us to catch up with some of our favorite customers who come in every Friday, like the gentleman who wants extra lilies in his bouquet, or the young man who is happy to get a romantic hand­tied posy and can still afford a bottle of wine to go with it.


Friday flowers began over a decade ago when the original owner, Ken, noticed that flower sales were down in the summer due to people buying them on Saturday at the local farmers market. To entice people to purchase their flowers from Belle Fiori on Fridays, he created the 50% deal. Current owner, Emily Neubauer, has kept the tradition in place and it is now one of the most popular features at the shop.

Enjoy coming up with your own creations? Simply pick out your own loose stems to take home or ask to have them arranged with greens into a beautiful hand­tied bouquet, ready to put into your own vase. This is a great service and only costs an additional $3. Our team can also assist you in picking out the prettiest blooms and are happy to advise you on the best flowers for your occasion.

Here are a few guidelines and FAQ to help make your Friday Flower experience even better:

Do you have 50% off every Friday?

We do, with the exception of the 2 weeks before Valentine’s Day and 2 weeks before Mother’s Day.

Are you trying to get rid of old flowers? Not at all. We get flowers in every day of the week and check our stock regularly to make sure everything is looking good!

After you put together my hand tied bouquet, can’t you just put it in a vase for me?

The 50% only applies to in store purchases of loose stems and hand­tied bouquets. We are more than happy to help you select a beautiful vase to purchase and take home. All you need to do is add the flower food provided to some water, cut your stems to fit and voila! A gorgeous vase full of fresh flowers at a fraction of the cost!

We can also provide a foam “water pack” for an additional dollar if your bouquet will be out of water more than an hour or two.

How do I take care of my flowers once I get them home? 

Change your water and give your stems a fresh cut every few days. Depending on the type of flower and the temperature of your home, flowers can drink up their water pretty quickly.

Anything else I should know?  

Getting to the shop early gives you the best selection. We are open 8 am to 6 pm on Fridays and are ready to assist you. If you can’t make it until after work, just give us a call and pre­order. We can have a beautiful bouquet waiting for you when you arrive!

We really do enjoy helping you to select the very best blooms for special events, your loved ones, or just for yourself. Come on by this Friday and see why it is the happiest day of the week at Belle Fiori.

Holiday Planning – Administrative Professionals Week

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Did you know Administrative Professionals Week is coming up? This year’s official Administrative Professionals Day is April 22nd and Belle Fiori wants to remind those in the Milwaukee area looking for gifts that our shop has plenty of options.

Beginning during WWII, the National Secretaries Association was formed to recognize the contributions of secretaries and other administrative personnel to the economy, to support their personal development, and to help attract people to administrative careers in the field. As time went on, the National Secretaries Association grew to become the International Association of Administrative Professionals, evolving to keep pace with the growing economy and administrative roles. Officially named Administrative Professionals week in 2000, this day is becoming more widely recognized by businesses across the United States.

Administrative Professionals Day is just one of many reasons to gift a fun floral arrangement or item from Belle Fiori. Some of our increasingly popular gifted options include succulents and air plants. They’re the perfect way to brighten up any space, and super easy to maintain.

Check out some tips on maintaining air plants below, and make sure to stop into our Milwaukee area shop to pick up your selection later on this month!

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How to Care for your Air Plant

Air Plants, also known as Tillandsia, are quite a unique option  for your home, and can be some of the easiest to grow compared to other houseplants. Air plants use tiny vessels located throughout their leaves, also known as trichomes, to capture nutrients and mositure from the air and into their environment. Air plants use their roots to anchor themselves to an object which allows them to grow anywhere! The flexibility of air plants to be grown in a variety of different locations has lead to their increased popularity for decoration of the home or office.

Light: Airplants will grow properly in bright, indirect light. Most airplants do not like direct sunlight all day so this should be avoided during the summer months.

Watering: To water your airplant, simply remove them from their decorative container and soak in a room temperature water bath once a week for 30 – 45 minutes. It is best to soak your airplant in the morning. Completely immerse the air plant in the water and let sit. Once the 30-45 minute bath is up, remove the airplant, place on a towel, and let it sit to dry fully- this should take about 2-3 hours. Once your airplant is dry, you may place it back in its decorative container.

Other care: Browning tips is most likely a sign of under watering. You may remove the tips with a small clippers or by pinching them off, and then increase the amount of  time you soak your air plant.  Any shriveling leaves around the base of your airplant can easily be pinched off as well- this is a natural part of the life cycle and will not harm the airplant.

Blooming: Your airplant may develop a beautiful bloom in its lifetime. If a bloom appears, continue the watering schedule as usual, but take care not to soak the bloom. When the bloom wilts, you may clip it off.



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Belle Fiori Special Feature – Mint & Lovely Floral Workshop

Posted on by BelleFiori

Belle Fiori is excited to announce a fun floral workshop!

Pop of Spring: A Floral Workshop


For years, many of our customers have inquired as to whether or not we offer classes, and with a clown-sized frowny face we have unfortunately had to say “no”, because we haven’t had the space nor the staff in order to accommodate the idea. That is why we are beyond thrilled to announce that we have partnered with Mint & Lovely Event Studio and Hot Pop Gallery for our first ever Spring Floral design class!!!

Sunday, April 19th, 2015 is going to be an amazing day to connect with community vendors and locals who are interested in floral design! Emily Neubauer, owner of Belle Fiori and leader in the Milwaukee floral industry will be teaching you the tricks of the trade, while Haley and Emilee of Mint & Lovely, curate a fantastic array of foods, goodies and surprise gifts! Don’t miss this opportunity to get to know your local Milwaukee florists and help welcome Spring!

Get all of the details, round up your friends, and sign up here:



Holiday Planning: Easter

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Can you believe this weekend is Easter?! This week’s warmer temperatures are finally feeling like spring, which makes us even more excited! Plus, holidays are just another reason for us to design custom floral arrangements and bouquets, so the celebration is always welcome!

Take a look at some of Belle Fiori’s Easter inspired centerpieces. We love creating florals our Southeastern Wisconsin clients can enjoy with friends and family. We’re also thrilled at how often we receive feedback about the ‘impressive’ designs.

If you’re looking for an arrangement this Easter, give our Milwaukee area shop a call at 414-272-2234!

Also, check out some fun facts about Easter flowers below!

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Easter Flowers


popular symbol of the Easter festival, the white lily is held as the traditional Easter Flower and represents love and hope. The single flower stem originating from a bulb represents the resurrection of Christ three days after his apparent death by crucifixion. Legend has it that white lilies were grown at the place where drops of blood fell from Jesus Christ’s body. Some Catholic nations regard white lilies as the symbol of the purity and divinity of Jesus Christ and dedicate them to his mother, Virgin Mary. This is the reason why churches are decorated with white lilies during Easter.

Gifting white lilies to someone during this time indicates that you are very happy to be acquainted with the recipient. Giving yellow lilies to a person represents your request or advice to him/her to “live for the moment”.


The lovely daisies, much like white lilies, have a special significance for Easter celebrations. The sweet-smelling daisies symbolize purity and placidness – two qualities highlighted by the spirit of the occasion.


A beautiful spring flower, the azalea is famous for its elegant color and appearance and forms a symbol of different emotions like temperance and passion. Gifting it to someone on Easter indicates you want the recipient to take good care of himself/herself for your sake.


The daffodil is regarded as one of the most popular Easter flowers and has a romantic connection. Gifting a bunch of daffodils mean you hold that person as the only true love in your life and regard him/her highly. It can also indicate your unrequited love for that person. In another way it can simply indicate your respect for the person and that you feel very happy to be with him/her.


Generally, all flowers of this variety are said to be the symbols of cheerfulness except the yellow one which represents slighted love. The chrysanthemum as an Easter gift indicates that the recipient is precious for you and you wish him/her greater happiness in life. A white chrysanthemum represents truthfulness.


The beautiful tulip flower is considered to be a messenger of passion and love. A favorite Easter flower for lovers, it is used to convey the feelings of the heart to a special someone. While the red tulip proclaims “I Love You”, tulips of any color mean “Our Love Is Perfect”. A varicolored assortment of tulips, generally given to a female lover, means “Your eyes are beautiful”. Giving a yellow tulip to someone means you are “hopelessly in love” with that person.


Famous for its sweet fragrance, the hyacinth in general stands for “comeliness”. However, different colors of the flower have different implications. A purple hyacinth means “please forgive me” while a white one symbolizes the recipient is lovely or that you will pray for that person; a yellow hyacinth indicates jealousy whereas a pink or red hyacinth says “Let’s play!”



Belle Fiori Special Feature: Art In Bloom

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Happy spring from all of us at Belle Fiori!

One of the most attended Art Museum Events of Milwaukee is almost upon us and this year things will be a bit different due to the construction of the main galleries. “Beauty in Bloom: A Tribute to Fashion and Flowers” will replace the annual floral event “Art in Bloom” and will coincide with the current exhibition titled, Inspiring Beauty: 50 years of Ebony Fashion. This will be a new way for us to stretch our creative limits with a floral arrangement based around 1990’s coordinating cocktail ensemble!

Acclaimed New York designer, Katherine Feiner, will also debut her 2015 spring fashion line, alongside gowns and accessories that local artists and florist will create entirely out of blooms!! We can’t wait to get started on an all fresh floral dress and look forward to seeing what all of the other local talent comes up with too!


For info about Beauty in Bloom: http://mam.org/bloom/

For Info about the Museum Exhibit: http://mam.org/inspiring-beauty/

Don’t forget to Check us out this year:

Beauty in Bloom Hours – March 26-29th

Beauty in Bloom Admission

And, in case you missed it here are some Belle Fiori’s past year floral submissions to tide you over…

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Belle Fiori Employee Feature: Meet Cecilia

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I’m so proud of our exceptional staff at Belle Fiori. Coming to the shop everyday is a joy and a privilege when working side by side such wonderful people. Which is why we were excited to have added to our Milwaukee team this year by bringing on Belle Fiori’s first ever intern! Cecilia has been with us since January and will be sticking around until April when she graduates.

Meet Cecilia!

Name: Cecilia Zea

Nickname: Ceci

Tell us a little bit about your self: I’m from Texas y’all!

Where do you go to school? Tarleton State University

What’s you major? Plant and Soil Science, with an emphasis in Horticulture

What sparked your interest in floral design? My floral design class in High School

When you were 10 years old, what did you want to be? A singer

What is your favorite thing about visiting Milwaukee? Seeing all the snow, this is the first time I’ve seen real snow.

What is your favorite flower? Orchids

If you could have 1 super power, what would it be? Super Strength

What would I find in your refrigerator at home? Ecuadorian food, arroz con lentejas, encebollada and ceviche


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