Our florists here at Belle Fiori love looking at floral arrangements beyond Wisconsin and across the globe. So of course, while watching the 2012 Olympic Games in London, the celebratory bouquets caught our eye. After a little investigation, we found out that not only were the bouquets designed by Jane Packer, one of the top names in floral design, but that the arrangements were carefully chosen with particular attention to detail. We love creating our bouquets using flowers of significance to our wedding couples or event specifics, and truly appreciate the story and logic behind these gorgeous pieces. Read the story of the bouquets below, or click here for a direct link to Jane Packer’s site. Gorgeous!

Design Story. The Victory Bouquet was designed by our creative director, Susan Lapworth, to reflect the energy and vibrancy of the London 2012 Games.

The bouquet is sectioned into boldly coloured quadrants to mirror the 2012 logo. These are separated by typical British food ingredients which also provide an eclectic fragrance.

Pink Rose – Aqua
Yellow Rose – Illios
Orange Rose – Marie Claire
Green Rose – Wimbledon
English Lavender, Rosemary, Apple Mint and Wheat

All of the components of the bouquet had to be able to be grown in Britain, a key aim for us.

Design Brief 
British grown flowers, a size of 20 x 25cm, strong visual impact,  Reflect the energy of London 2012. Hardy varieties that will withstand varying temperatures (there are no cold storage facilities at the venues) and handling by non – experts.

The Flowers 
Although not indigenous, in our mind the most British flower is the rose. Sadly, although we possess the expertise, no UK grower was currently producing roses for commercial use, so we have commissioned the growing of the roses in the design specifically for this project. The variety of rose used needed to be proven to be robust and long lasting with a history of successful cultivation.

We have chosen British grown herbs, lavender, apple mint and rosemary.  These provide an eclectic fragrance which is important to enhance the ‘moment’ of triumph for the athlete without causing an allergic reaction which some heavily scented flowers often do. Along with these herbs,  we have included wheat, a source of energy, to reflect the ‘energy lines’ of the London 2012 theme that has been an influence throughout the design process.

The Colours
We chose a bright and vibrant colour theme that not only reflects the colours used in the 2012 logo but also throughout the London 2012 games. This vivid combination creates visual impact, which will also enhance the athlete’s moment of victory.